To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up.
"Direct mail for software? You should get in touch with Bob. That's what he does." Insert your own name and specialty where appropriate.
You can't get that kind of awareness or referral if you're someone who just writes about anything in any medium. Nobody is going to believe that you are a trusted expert in absolutely everything.
So how do you determine a viable 'niche'? You have three choices...
1. Niche by industry...
That is to say, work within a particular industry. For years I worked with pharmaceutical clients. All my clients were drug companies. I wrote direct mail, brochures, sales aids, video scripts. I wrote anything, so long as it was about pharmaceuticals. That was my niche. And my clients knew that I was knowledgeable in that area. So they came to me.
2. Niche by medium...
In this scenario, you make a particular medium your specialty. After my years with the pharmaceutical industry, I decided to specialize as a direct mail copywriter. And for that period, about 15 years, I ONLY write direct mail and associated media...like inserts, fliers, postcards etc. I was a direct response specialist. And I wrote for all kinds of different industries - financial, cable TV, magazine publishers and more.
My specialty, my niche, was as a direct response copywriter. Other writers have built their careers around writing annual reports, radio scripts, white papers etc.
3. 'Double-Niche'
When you double-niche you are making a specialty of serving a single industry through a single medium. For instance, writing direct response for the financial industry. And ONLY writing direct response for the financial industry.
In conclusion...
As I said at the beginning, you can't be an expert at everything...not within every industry, not with every medium. So you need to take some steps to find your niche.
How do you choose? First, know yourself. Know what you are good at. Know what you like.
Also, be smart. Create your niche where the money is. Find your niche where there is a strong market.
Dale
http://dalesblogs.blogspot.com/
http://unityblog1.blogspot.com/
http://unityberrytree.blogspot.com/
Showing posts with label short. Show all posts
Showing posts with label short. Show all posts
Thursday, August 16, 2007
Wednesday, June 13, 2007
How To Write A Short Story (Part 4)
Writing short stories can be very valuable to building your writing career. Short stories are also a very quick way to put your feelings on paper. Starting to write short stories can be a tough endeavor but the more you write the better you will get. I’m almost half way into my 10 part series on how to write a short story. This will be the fourth edition on how to write stories.
Time To Pick A Point of View
You have to determine who is going to tell the story and how much information is available for the narrator to reveal in the story. There are three points of view that we will review. They are written from the perspective of first, second, or third person. The narrator may be involved subjectively or he can report the action objectively.
1. First Person
This style is usually the best choice for beginning writers because it is the easiest to write. The story is told in the “I” point of view. The narrator is either the main character or the secondary character telling the story around the protagonist.
2. Second Person
This puts the readers in the actual scene. This way they are able to confront possibilities directly. It’s important to put your characters in an understandable environment so that details that your readers need are not left out. The second person point of view is usually told directly by you.
3. Third Person
This is where the narrator knows everything about all the characters. The narrator may take sides in the conflict. Or it can be set in a position that you want your reader to challenge. The third person story is told in the “he,” “she,” or “it”.
For beginning reader’s first person is the best way to start your writing. However if you chose to write in one of the other point of views make sure you stick to it. Don’t mix your views. It takes a seasoned writer to be able to mix points of views and even then lots of writers have trouble with it.
This is the end of my fourth article on how to write a short story. I make these tips available because I think there is an author in everyone. Just because you write doesn’t mean you have to get paid for it. You should first and foremost write because you love it and everything will eventually fall into place.
Dale Mazurek
Dale is a professional on line writer whose writing is getting picked up and read more and more everyday. You can look at his writing blog here. http://stcajo-readshortstories.blogspot.com/ Two more of his very popular blogs can be found at http://relationshiptidbits.blogspot.com/ or http://fishingtutor.blogspot.com/
Time To Pick A Point of View
You have to determine who is going to tell the story and how much information is available for the narrator to reveal in the story. There are three points of view that we will review. They are written from the perspective of first, second, or third person. The narrator may be involved subjectively or he can report the action objectively.
1. First Person
This style is usually the best choice for beginning writers because it is the easiest to write. The story is told in the “I” point of view. The narrator is either the main character or the secondary character telling the story around the protagonist.
2. Second Person
This puts the readers in the actual scene. This way they are able to confront possibilities directly. It’s important to put your characters in an understandable environment so that details that your readers need are not left out. The second person point of view is usually told directly by you.
3. Third Person
This is where the narrator knows everything about all the characters. The narrator may take sides in the conflict. Or it can be set in a position that you want your reader to challenge. The third person story is told in the “he,” “she,” or “it”.
For beginning reader’s first person is the best way to start your writing. However if you chose to write in one of the other point of views make sure you stick to it. Don’t mix your views. It takes a seasoned writer to be able to mix points of views and even then lots of writers have trouble with it.
This is the end of my fourth article on how to write a short story. I make these tips available because I think there is an author in everyone. Just because you write doesn’t mean you have to get paid for it. You should first and foremost write because you love it and everything will eventually fall into place.
Dale Mazurek
Dale is a professional on line writer whose writing is getting picked up and read more and more everyday. You can look at his writing blog here. http://stcajo-readshortstories.blogspot.com/ Two more of his very popular blogs can be found at http://relationshiptidbits.blogspot.com/ or http://fishingtutor.blogspot.com/
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